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Detroit Bike-Share Launches

(Credit: MoGo Detroit)

Detroit’s new bike-share, MoGo, launched today, and it was (literally) rolled out by about 300 riders on Second Avenue.

The Detroit News reports:

The riders, wearing everything from business suits to exercise clothing, set off for 43 bike stations across the city, experiencing riding MoGo’s $1,200 bikes on Detroit’s city streets for the first time.

Some took to Twitter to express their enthusiasm.

However, at least one observer was quick to note that Detroit is relatively late to the bike-share game.

MoGo (its name is a nod to “Motor City”) will offer 430 bikes in 10 in stations throughout 10 neighborhoods, the Detroit Free Press reports. Users can buy a variety of different passes, including an $8 daily pass, which can be purchased at a station kiosk or via smartphone, an $18 monthly pass or an $80 annual pass, among several other special offers.

According to the Free Press, it’s designed with first mile/last mile concerns in mind, “for short rides to get to and from transit stops, to a destination that’s a little further than you want to walk or to snag some exercise.”

A partnership of the Downtown Detroit Partnership (DDP), the city’s department of transportation, and system sponsors Henry Ford Health System and Health Alliance Plan​ formed in 2015 to help bring the service to the city. Prior to that, a feasibility study showed bike-share stood to succeed in Detroit. According to Crain’s Detroit Business, “MoGo will need $1 million annually to operate and maintain the bikes,” and the plan is for half to come from users and half from corporate sponsorship.